Shigeru Miyamoto has been honest in his assessment of the Wii U, telling NPR's All Things Considered that the platform launched at too high a price.
"So unfortunately with our latest system, the Wii U, the price point was one that ended up getting a little higher than we wanted," admitted Miyamoto.
So does this give an indication of what price Nintendo's next system the NX will launch at?
Despite its mistakes with the Wii U, Miyamoto insists Nintendo will continue with its inclusive policy.
"What we are always striving to do is to find a way to take novel technology that we can take and offer it to people at a price that everybody can afford," he explained.
Wii U launched in the UK at £250/£300, so it's possible we could see the NX hit stores at under the £250 price point. There's also likely to be increased price pressure from both the PS4 and Xbox One which aren't too far away from hitting the sub-£250 mark themselves.
Miyamoto also indicated that with NX Nintendo won't go all out to create the most powerful gaming system.
"Rather than going after the high-end tech spec race and trying to create the most powerful console, really what we want to do is try to find a console that has the best balance of features with the best interface that anyone can use," he explained.
"And the reason for that is that, No.1, we like to do things that are unique and different from other companies, but we also don't want to just end up in a race to have the highest-tech specs in a competition to try to find how we get these expensive tech specs to the lowest price of the other systems.
"And so there's different ways that we can approach it, and sometimes we look at it just from the sense of offering a system that consumes less power and makes less noise and generates less heat, or sometimes we may look at the size of the media and the size of the system and where it fits within the home."
He concluded: "But really what's most important to us is, how do we create a system that is both unique and affordable so that everyone can afford it and everyone can enjoy it."
VideoGamer.com Analysis
An affordable system is certainly important, but we're pretty sure even some of Nintendo's most supportive of fans would start to waiver should the NX focus on being quiet and energy saving.
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